Privacy Policy

Privacy Policy

Unless otherwise stated below, the provision of your personal data is neither legally nor contractually required, nor is it necessary for entering into a contract. You are not obligated to provide the data. Failure to provide it will have no consequences. This only applies insofar as no other information is provided in the following processing operations.

Personal data is any information relating to an identified or identifiable natural person.

Server log files

You can visit our website without providing any personal information.

Each time you access our website, usage data is transmitted to us or our web host/IT service provider by your internet browser and stored in log files (so-called server log files). This stored data includes, for example, the name of the page accessed, the date and time of access, the IP address, the amount of data transferred, and the requesting provider. This processing is based on Article 6 Paragraph 1 Letter f of the GDPR, due to our overriding legitimate interest in ensuring the smooth operation of our website and improving our services.

Customer Account Orders
Customer Account

When you open a customer account, we collect your personal data to the extent specified there. This data processing serves the purpose of improving your shopping experience and simplifying order processing. This processing is based on Article 6 Paragraph 1 Letter a of the GDPR with your consent. You can withdraw your consent at any time by notifying us, without affecting the lawfulness of the processing carried out based on the consent before its withdrawal. Your customer account will then be deleted.

Collection, processing, and transfer of personal data for orders

When you place an order, we collect and process your personal data only to the extent necessary to fulfill and process your order and to handle your inquiries. Providing this data is necessary for entering into a contract. Failure to provide this data will result in the contract not being concluded. Processing is based on Article 6(1)(b) GDPR and is necessary for the performance of a contract with you.

Your data will be transferred, for example, to the shipping companies and dropshipping providers you have selected, payment service providers, order processing service providers, and IT service providers. In all cases, we strictly adhere to legal requirements. The scope of data transmission is limited to the minimum necessary.

Contact       Newsletter      

Collection and Processing When Using the Contact Form 

When you use the contact form, we collect your personal data (name, email address, message text) only to the extent that you provide it. The data processing serves the purpose of contacting you. By submitting your message, you consent to the processing of the transmitted data. The processing is based on Article 6 Paragraph 1 Letter a GDPR with your consent.

You can revoke your consent at any time by notifying us, without affecting the lawfulness of the processing carried out on the basis of the consent until revocation. We only use your email address to process your request. Your data will then be deleted unless you have consented to further processing and use.

Use of the email address for sending newsletters

We use your email address, independently of contract processing, exclusively for our own advertising purposes to send newsletters, provided you have expressly consented to this. The processing is based on Article 6 Paragraph 1 Letter a GDPR with your consent. You can revoke your consent at any time.

You may revoke your consent without affecting the lawfulness of processing based on consent before its withdrawal. You can unsubscribe from the newsletter at any time by using the corresponding link in the newsletter or by notifying us. Your email address will then be removed from the mailing list.

Your data will be transferred to an email marketing service provider as part of commissioned data processing. Your data will not be shared with any other third parties.

Your data will be transferred to a third country for which the European Commission has issued an adequacy decision.

Use of your email address for sending direct marketing

We use your email address, which we obtained in connection with the sale of goods or services, to send you electronic advertising for our own goods or services that are similar to those you have already purchased from us, unless you have objected to this use. Providing your email address is necessary for the conclusion of the contract. Failure to provide it will result in the contract not being concluded. Processing is based on Article 6(1)(f) GDPR, due to our overriding legitimate interest in direct marketing. You can object to this use of your email address at any time by notifying us. Contact details for exercising your right to object can be found in the legal notice. You can also use the unsubscribe link provided in the promotional email. No costs other than standard transmission fees will be incurred.

Shipping service provider       Inventory management      

Disclosure of your email address to shipping companies to inform you about the shipping status

We will forward your email address to the transport company as part of the contract processing, provided you have expressly consented to this during the ordering process. This disclosure serves the purpose of informing you about the shipping status via email. The processing is based on Article 6 Paragraph 1 Letter a GDPR with your consent. You can withdraw your consent at any time by notifying us or the transport company, without affecting the lawfulness of the processing carried out based on the consent before its withdrawal.

Use of an external merchandise management system

We use a merchandise management system for contract processing within the framework of commissioned data processing. Your personal data collected during the ordering process will be transmitted to

Afterbuy ViA-Online GmbH, Kimplerstraße 296, 47807 Krefeld, Germany

Order processing is handled by the service provider “Afterbuy” (VIA Online GmbH in Krefeld). Your name, address, and any other personal data will be transmitted to Afterbuy in accordance with Article 6 Paragraph 1 Letter b GDPR solely for the purpose of processing your online order. Your data will only be shared to the extent that this is actually necessary for processing the order. Details regarding Afterbuy’s data protection practices and the privacy policy of VIA Online GmbH can be viewed at the following link: https://www.afterbuy.de/datenschutz

– DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany), we will forward your email address to DHL before delivery in accordance with Art. 6 Para. 1 lit. a GDPR for the purpose of coordinating a delivery date or for delivery notification, provided you have given your express consent during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 Para. 1 lit. b GDPR, we will only forward the recipient’s name and delivery address to DHL. This data is only shared to the extent necessary for the delivery of the goods. In this case, prior coordination of the delivery date with DHL or delivery notification is not possible. You can withdraw your consent at any time with effect for the future by contacting the data controller named above or the transport service provider DHL.

Payment service provider
Use of PayPal

All PayPal transactions are subject to the PayPal Privacy Statement. You can find it at https://www.paypal.com/de/webapps/mpp/ua/privacy-full

Cookies

Our website uses cookies. Cookies are small text files that are stored in or by the internet browser on a user’s computer system. When a user visits a website, a cookie can be stored on the user’s operating system. This cookie contains a characteristic string that enables the browser to be uniquely identified when the website is visited again.

We use these cookies to make our website more user-friendly, effective, and secure. Furthermore, cookies enable our systems to recognize your browser even after you navigate to a different page and to offer you services. Some functions of our website cannot be offered without the use of cookies. For these functions, it is necessary that the browser is recognized even after a page change.

Processing is based on Article 6 Paragraph 1 Letter f GDPR due to our overriding legitimate interest in ensuring the optimal functionality of the website and a user-friendly and effective design of our services.

Cookies are stored on your computer. Therefore, you have full control over the use of cookies. By selecting the appropriate technical settings in your internet browser, you can be notified before cookies are set and decide individually whether to accept them, as well as prevent the storage of cookies and the transmission of the data they contain. Cookies that have already been stored can be deleted at any time. However, please note that you may then not be able to fully utilize all the functions of this website.

The following links provide information on how to manage (including disable) cookies in the most common browsers:

Chrome Browser: https://support.google.com/accounts/answer/61416?hl=de
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Mozilla Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Safari: https://support.apple.com/de-de/guide/safari/manage-cookies-and-website-data-sfri11471/mac

Analysis      Advertising      Affiliate      

The data processing described below in this section, in particular the setting of cookies, is carried out on the basis of Art. 6 para. 1 lit. f GDPR due to our overriding legitimate interest: 

– in the needs-based and Targeted design of the website, e.g., with analysis and statistics tools

To target website visitors with interest-based advertising, e.g., with conversion tracking

To measure the success of partner advertising and the associated correct billing of commissions within the partner program

You have the right to object, on grounds relating to your particular situation, at any time to the processing of personal data concerning you which is based on point (f) of Article 6(1) of the GDPR.

Use of Google Analytics

We use Google Analytics on our website. This website uses the web analytics service Google Analytics from Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

Data processing serves the purpose of analyzing this website and its visitors. For this purpose, Google is used in the

The operator of this website uses the information obtained to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Google Analytics uses cookies, which enable an analysis of your use of the website. The information generated by the cookies about your use of this website is generally transmitted to and stored on a Google server in the USA. IP anonymization is activated on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.

Google has certified itself under the EU-US Privacy Shield Framework and has thus committed to complying with European data protection regulations.

You can prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing the browser plug-in available at the following link: [https://tools.google.com/dlpage/gaoptout?hl=de].

To prevent data collection and storage by Google Analytics across all devices, you can set an opt-out cookie. Opt-out cookies prevent the future collection of your data when you visit this website. You must perform the opt-out on all systems and devices you use for it to be fully effective. If you delete the opt-out cookie, requests will again be sent to Google. Clicking here will set the opt-out cookie: Disable Google Analytics.

Further information on terms of use and data protection can be found at https://www.google.com/analytics/terms/de.html and https://www.google.de/intl/de/policies/.

Use of Google’s Remarketing or Similar Audiences feature

We use the Remarketing or Similar Audiences feature of Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”) on our website.

This feature is used to analyze visitor behavior and Visitor interests.

Google uses cookies to analyze website usage, which forms the basis for creating interest-based advertising. These cookies record website visits and anonymized data about website usage. No personal data of website visitors is stored. If you subsequently visit another website in the Google Display Network, you will be shown advertisements that are highly likely to reflect previously viewed product and information areas.

Your data may be transferred to the USA. Google has certified itself under the EU-US Privacy Shield framework and has thus committed to complying with European data protection regulations.

You can permanently disable the use of cookies by Google by following the link below and downloading and installing the plug-in provided there: https://support.google.com/ads/answer/7395996?hl=de

Alternatively, you can prevent the use of cookies by third-party providers by visiting the Network Advertising Initiative’s opt-out page at https://www.networkadvertising.org/choices/ and following the instructions provided there.

Further information on Google Remarketing and the associated privacy policy can be found at: https://www.google.com/privacy/ads/

Use of Google Ads Conversion Tracking

We use the online advertising program “Google Ads” on our website and, within this framework, conversion tracking (visit action evaluation). Google Conversion Tracking is an analytics service provided by Google LLC (1600 A

mphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

When you click on an ad served by Google, a conversion tracking cookie is placed on your computer. These cookies have a limited lifespan, do not contain any personally identifiable information, and are therefore not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to this page. Each Google Ads customer receives a different cookie. This means that cookies cannot be tracked across the websites of different Ads customers.

The information obtained using the conversion cookie is used to generate conversion statistics. Here, we learn the total number of users who clicked on one of our ads and were redirected to a page with a conversion tracking tag. However, we do not receive any personally identifiable information.

Your data may be transferred to the USA. Google is certified under the EU-US Privacy Shield Framework and is therefore committed to complying with European data protection regulations.

You can disable personalized advertising in your Google ad settings. Instructions can be found at https://support.google.com/ads/answer/2662922?hl=de.

Alternatively, you can prevent the use of third-party cookies by visiting the Network Advertising Initiative’s opt-out page at https://www.networkadvertising.org/choices/ and following the instructions provided there.

You will then not be included in the conversion tracking statistics.

Further information and Google’s privacy policy can be found at: https://www.google.de/policies/privacy/

Use of Facebook Remarketing

We use the “Custom Audiences” remarketing function of Facebook Inc. (1601 S. California Ave, Palo Alto, CA 94304, USA; Facebook) on our website.

This function allows us to target website visitors with interest-based advertising on the Facebook social network.

For this purpose, the Facebook remarketing tag has been implemented on the website. This tag establishes a direct connection to the Facebook servers when you visit the website. This transmits information to the Facebook server about which of our pages you have visited. Facebook then associates this information with your personal Facebook user account. When you visit the social network Facebook, you will then be shown personalized, interest-based Facebook ads.

Your data may be transferred to the USA. Facebook has certified itself under the EU-US Privacy Shield framework and has thus committed to complying with European data protection regulations.

You can deactivate the “Custom Audiences” remarketing function here.

Further information on the collection and use of data by Facebook, your related rights, and options for protecting your privacy can be found in Facebook’s privacy policy at https://www.facebook.com/about/privacy/.

Use of the ADCELL Partner Program

We use the “ADCELL” partner program of Firstlead GmbH (Rosenfelder Str. 15-16, 10315 Berlin; “ADCELL”).

When you click on an ad containing an affiliate link, ADCELL places a conversion tracking cookie on your computer. These cookies are used for accurate billing within the affiliate program by recording the success of an advertising medium. The cookies recognize that you clicked on the ad and allow the advertiser to trace the origin of the order. ADCELL also uses so-called tracking pixels. These allow information such as visitor traffic on the pages to be analyzed.

The information generated by cookies and tracking pixels about the use of this website (including the IP address)

Your IP address and the delivery of advertising formats are transferred to and stored on an ADCELL server. Among other things, ADCELL can recognize that the partner link on this website was clicked. ADCELL may, under certain circumstances, share this (anonymized) information with contractual partners; however, data such as the IP address is not combined with other stored data.

You can deactivate tracking by ADCELL here: https://www.adcell.de/datenschutz. You will then not be included in the conversion tracking statistics.

You can prevent the storage of cookies by selecting the appropriate technical settings in your browser software; However, please note that in this case you may not be able to fully utilize all the functions of this website.

Plug-ins

Use of YouTube

We use the YouTube video embedding function of YouTube LLC on our website. (901 Cherry Ave., San Bruno, CA 94066, USA; “YouTube”).

YouTube is a company affiliated with Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”).

This function displays videos hosted on YouTube within an iFrame on the website. The “Enhanced Privacy Mode” option is enabled. This means that YouTube does not store any information about visitors to the website. Information is only transmitted to and stored by YouTube when you actually watch a video. Your data may be transferred to the USA. Google has certified itself under the EU-US Privacy Shield framework and has thus committed to complying with European data protection regulations.

Further information on the collection and use of data by YouTube and Google, your related rights, and options for protecting your privacy can be found in YouTube’s privacy policy (https://www.youtube.com/t/privacy).

Data Subject Rights and Storage Period

Storage Period

After complete contract fulfillment, the data will initially be stored for the duration of the warranty period, then taking into account statutory, in particular tax and commercial law, retention periods, and then after the expiry of these periods. Deleted unless you have consented to further processing and use.

Rights of the data subject

If the legal requirements are met, you have the following rights under Articles 15 to 20 GDPR: the right to information, to rectification, to erasure, to restriction of processing, and to data portability.

Furthermore, under Article 21(1) GDPR, you have the right to object to processing based on Article 6(1)(f) GDPR, as well as to processing for direct marketing purposes.

Please contact us if you wish. You can find our contact details in our legal notice.

Right to lodge a complaint with a supervisory authority

Pursuant to Article 77 GDPR, you have the right to lodge a complaint with a supervisory authority if you believe that the processing of your personal data is unlawful.

Right to object

If the processing of personal data listed here is based on our legitimate interest pursuant to Article 6(1)(f) GDPR, you have the right to object to this processing at any time, on grounds relating to your particular situation, with effect for the future.

If personal data is processed for direct marketing purposes, you can object to this processing at any time by notifying us. After you have objected, we will cease the processing.

Processing of the data concerned for the purpose of direct marketing.

Last updated: January 19, 2021